Everyone knows someone who's been touched by cancer. So for Daffodil Day this year, we created a series of touching portraits of people wearing daffodils in honour of loved ones with cancer.
These posters are part of an integrated campaign which also included TV, direct mail, digital banners and for those who donated—a mobile video thank you from Cancer Society staff and volunteers.
These posters set the art direction for most of the other elements.
Photographer: Vicki Leopold—Reload & Smoke